Women dare to dream as entries open for Mrs South Africa 2025
SA – “I approached the competition expecting a pageant. I walked out with an MBA in life,” says Erin-Jane Miller, the reigning Mrs South Africa. Like thousands before her, Miller discovered that behind the glamour of the crown lies an intensive leadership and women’s empowerment programme that has helped launch successful entrepreneurs, community leaders, and global changemakers.
As entries open for 2025, Mrs South Africa, powered by headline sponsor iME, is now seeking its next cohort of ambitious women ready to transform their lives and communities, and to become the best versions of themselves.
CEO Joani Jacobs is optimistic for the coming year, revealing that applications for the previous season shattered all former records. “The 2024 season showcased the talent of our local women on a scale rarely seen in South Africa, and given its success, we feel confident that the coming year will be our most exciting and popular yet, raising the competition’s standard even higher.”
She added: “But what matters most is the impact the programme has on our participants, and what they’re able to achieve after taking part. The Class of 2024 experienced some phenomenal accomplishments, including collectively raising over R400,000 for charity – in addition to a number of other personal success stories.”
The Mrs South Africa programme aims to prepare contestants for a life of purpose-driven success and self-empowerment, equipping participants with valuable life skills such as leadership development, financial management, effective communication, and personal branding.
“Joining Mrs South Africa means becoming part of a sisterhood of extraordinary women who use the platform to set new goals for themselves, advocate for important social causes, amplify their voices, and make truly meaningful contributions to their communities. The bond between these women, with support from their mentors, coaches, and many topic experts, creates a unique, encouraging environment where women inspire, support, and uplift each other,” says Jacobs.
Registration for the new year closes promptly on Monday, 27 January 2025 at 17:00, while the live open National Public Casting event will follow soon after on Friday, 31 January 2025, in Gauteng.
As with all Mrs South Africa events, judging will be overseen by an independent auditing firm, PKF Octagon, to ensure transparency and fairness in the selection process. To enter the Mrs South Africa 2025 programme, entrants must be between the ages of 25 and 55 in 2025, and be legally married and able to present a valid marriage certificate. There are no limitations on height, weight, ethnicity, body modifications such as tattoos and piercings, educational background, or prior modelling or pageantry experience.
Contestants are encouraged to carefully read through the entry terms and conditions and frequently asked questions available on the application platform before entering. Entry forms are available online at https://mrssouthafrica.co.za/entry-requirements-2025/.
Mrs South Africa press release extracts
