Clicks in damage-control mode
Rustenburg – Clicks stores nationwide has kept its doors closed from Monday 7 September after threats by the Economic Freedom Fighters (EFF) party in response to ‘controversial images’ published on the pharmaceutical company’s website.
At Safari Gardens, Waterfall Mall and Magaliesview, community members were unable to do their regular shopping at Clicks due to EFF members preventing the stores from opening. In other areas of the country stores were vandalised and even thrown with petrol bombs.
In an open letter Clicks Group chief executive officer Vikesh Ramsunder apologised unreservedly for the hurt and anger these images have caused.
He said the company is in the process of taking steps to ensure that similar incidents do not occur in future. “The emotive responses of our customers have been mirrored by our employees and management teams. And, whilst the images and content were provided to us by our supplier TRESemmé, this does not absolve us from blame. This is why we took accountability for this error of judgment by issuing a public apology and swiftly removing the offensive material from our website. As a company, we cannot change what happened, but we are learning from this,” he said.
Clicks confirmed that it will be delisting and removing all TRESemmé products from its shelf with immediate effect and will be replacing the gap with locally sourced haircare brands.
Apart from suspending all employees involved in publishing the recent offensive advertisement, Clicks has accepted the resignation of the senior executive responsible. Meanwhile, TRESemmé South Africa also publicly apologised for the marketing campaign and undertook to look into how this happened and why it was not picked up.
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